Each issue of the List-A catalogue features a blend of brands who share this uniquely curated direct-mail brochure. Featured brands are selected for their synergy, whether that’s category, mindset or price point. In a time when the desire to support creativity, ingenuity and craft is stronger than ever, and with people working from home and feeling digitally overloaded, List-A landing on the doormat is a great way for brands to introduce themselves.
SCROLL THROUGH AN ISSUE
List-A will help
Reach a targeted new audience and raise your brand awareness
Recruit new customers, increase revenue and build scale
Reduce your cost of acquisition vs a solus mailing
Gain insight with mail matchback attribution
“Marketing campaigns with more channels will generally yield better overall ROI as diversification fuels growth”
Build brand credibility and trust
An editorial magazine-meets-catalogue format offers a better opportunity to communicate brand messages than digital channels can achieve alone. Research conducted by Royal Mail Market Reach showed recall of social media ads was 44%* higher when people had seen direct mail first. Catalogues can also build credibility and trust. According to the Joint Industry Committee for Mail 70%** of consumers think better of brands that send mail and as a result feel more valued.
*Royal Mail MarketReach, Neuro-Insight 2018
**JICMail Q2 2017 – Q1 2019
Who’s List-A for?
List-A is for any brand or business looking for a cost-efficient and effective way to talk to new customers. It will be of particular benefit to brands relying on one or two channels at present. Marketing campaigns with more channels will generally yield better overall ROI as diversification fuels growth.
Here are some examples where List-A can help:
Catalogues and direct mail is a new channel for you
Digital acquisition has started to lose traction
You have a small house file or need to reduce your catalogue acquisition costs
You see a benefit in showcasing your brand alongside others with a similar ethos
“List-A worked so well for us by introducing us to new customers, some of which even ordered two or three times which is just amazing”
“Great working with you as always. I’m so glad it was such a success”
Join the next line-up
To find out more about List-A, including past results and fee structure, email us today.
List-A catalogue production
Our full catalogue-production service, guiding you from initial meet, through the design and editorial process, to printing your premium books.
About us
We’re a small team of creatives with a strong combined background in editorial design, copy and marketing.
